Christina from Noni B
Welcome back to our new series, Tweed Talks. We’ll chat with a different retailer each week and get a glimpse inside their business, why they do what they do and what they love about being part of the Tweed Mall “family”.
Today we chat with Noni B Manager, Christina Jared (pictured below).
Tell us about your journey as part of your store.
I have managed 2 Noni B stores in the area for over 12 years. I thoroughly enjoy meeting all our lovely ladies and getting to know many of them as repeat customers and friends over all this time. It is lovely to see the many photos they share with us when we dress them for their wedding attire or travel adventures and their many other occasions.
What products or services do you offer?
Our products include clothes for the fashion-minded woman for all occasions. Travel and cruise wear, meeting the girls for lunch and shopping, an evening out at the Performing Arts Centre, or other special events, occasions such as Weddings, anniversaries and those very special iconic birthdays, just to name a few. Our products also include the finest accessories e.g. jewellery, handbags, sunglasses and lifestyle accoutrements.
We provide the finest Customer Service to all our customers, whether they are just visiting our store on their way through or are locals who drop by often to say Hi and have a wander through our lovely boutique.
What’s a customer favourite?
Our customers are especially fond of our Morning Tea Faire! Once a quarter we enjoy providing our lovely VIP ladies with delectable homemade goodies, chocolates and sparkling beverages and a special gift to honour our ladies for their continued support!
What do you do/ sell that customers may not know about?
As part of our Services, we offer VIPs our Personal Buyer Services which include one on one styling sessions, educating the customer in body shape styling and colours for their specific types. All our one on one services is absolutely free. We book appointments in advance if they would like an hour or more all to themselves. We coordinate their most ‘loved’ garments with our newest in-store ranges for each season.
What has been a highlight for your store at Tweed Mall?
Recently and in light of the COVID19 pandemic and the closure of the store for the period of March through May timeframe, it was absolutely lovely to see our beautiful ladies coming back in to say how wonderful it is to be able to come in and spend time viewing all the newest stock and having a chat with us and updating us on their personal experience during this unprecedented time. I had no idea they were missing us and the friendships we have built.
Tell us about your team.
Our team of 5 ladies have over 65 years aggregately of Customer Service with Noni B! We obviously love our store and customers and are dedicated to providing all our ladies with honest styling advice. Our team members are patient, knowledgeable, stylish and happy to recommend and put together ensembles for all occasions.
What is the key to success in retail?
The most important key is excellent customer service. Listening, asking questions to ascertain their needs and remembering they need to be happy with their service and purchases in order to make them a repeat customer. They will tell their friends and family what experiences they had at Noni B.
When you’re not in the store, where might we find you, or what might be doing in your downtime?
I live at the beach and love spending hours walking and listening to my music. I love cooking, reading and spending time with friends and family.
If you’re after attire for your next occasion, become a VIP and receive 25% off any full-price purchase and as a VIP you can take advantage of all VIP promotional offers. To become a VIP, click here.
Noni B located next to Muffin Break.